Floral Fullfilment’s Hollywood Glamour Spills Over Into Web Retailing
Matt LeBlanc, Penelope Cruz and others were spotted at FloraServ’s star-studded, and controversial, Plant of the Year™ Awards.
“Higher margins on an easier order, that’s what our celebrity florists demand, and now other web retailers want in, too,” said Ben Swett, President of FloraServ. “The Florists still invest heavily for each new customer, so they need total confidence that their customer will be satisfied.”
The awards, [featuring the Gifts That Grow® plants rated highest in customer satisfaction,] were floral industry-only until discovery by the paparazzi brought the event into the public eye. A Reality TV show about the plants competing this year has further heightened interest.
Why are other web retailers following the lead of …. Online Florists? “These non-floral retailers are suspicious of ‘GreenWashing,’ but they want to send a living thing – a gift that lasts, a source of clean pure air,” said Swett. “We’ve found that Florists aren’t the only ones who demand higher margins, an ethical product, and a satisfied customer.”
“People want value for their loved ones and for the planet,” says Taylor Negron, the Olsen Twins TV Nanny, the Pizza Guy from ‘Fast Times at Ridgemont High,’ and decorator to other celebrities. “If your site isn’t featuring drop-shipped plants, you’re leaving money on the table. And money out on the table is so not for this end of the decade.”
Watch a preview of Plant of the Year™ video coverage
About FloraServ:
Long a media darling outside the Floral Industry, FloraServ has been drop-shipping plants for industry leaders like Caylx & Corolla, Smith & Hawken, Walter Knoll Florists, FTD and others for over ten years. Based in Southern California, the company’s Gifts That Grow® plants feature plant material from Nurserymen’s Exchange, Rocket Farms, Whomever Nik Recommends, and others. The company takes orders electronically until 4pm Eastern for same day FedEx shipment of Gifts That Grow® living plant gifts. Manage your orders through a simple web interface.
Simply “A Spath” in the nursery, the Spathyphylm has been the sympathy plant of choice since the Victorian era. It’s few simple, elegant white blooms, reaching towards the heavens, speak to transcendence, while it’s hardiness and leafy bulk make it appealing to novice and experienced plant lovers alike.
The Pothos may not be deeply loved or even respected, but it doesn’t care! It’s just happy to have a job.
The orchid. Simple, sophisticated and ethereal, her delicate blooms hanging like jewels from an graceful arched stem. A sleek silhouette that speaks of exotic origins and exquisite taste.
A long-time favorite of those giving gifts to the horticulturally-challenged, Lucky Bamboo is unique in its ability to thrive with hardly any light or care. Stems are broken off a mother plant and submerged in water, where they put out a few little roots and sit there. The stems don’t grow any longer, but new shoots will rise up, allowing them to be broken off, as the whole blessed cycle continues…. turn, turn, turn.